The 2024 Holiday Selling Tool Kit is here — we've pulled together the best tips and resources so you can make the most of the biggest shopping time of the year!

What’s in the toolkit?

• A rundown of new and existing features you can use to boost sales, improve your customer service, and streamline your shop management 

• Holiday calendar with key shopping dates and shipping deadlines

• Webinar to get your shop holiday-ready

• Downloadable hero banner templates for your shop

Plus so much more — here’s to your best season yet!

We’re making it easier for your customers to save with automatic discounts! Now, when you create a discount, you’ll see an option to make it automatic—meaning it will apply directly at checkout without the buyer needing to remember to add a code!

Here’s how it works: our system will automatically check for any active automatic discounts and apply the best one for your customer at checkout. This ensures they always get the highest-value discount available, with no extra steps. You can customize your discounting strategy with a mix of automatic and manual codes, and your customers can still swap out an automatically applied code for a better manual code if they prefer.

On our Diamond plan already? You can create new automatic discounts or convert existing discount codes to automatic by editing them in the discounts section of your shop admin.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

You asked, we listened! Now you can restrict your discount codes to one use per customer (based on email address). We’ve also included a detector for people trying to use the “+” trick to reduce abuse.

This will come in super handy for creating new subscriber discounts or flash sales and works for all coupon types!

Bring a little extra fun to your shop with our newest FREE shop enhancement, Shop Sprinkles! This setting in the shop designer lets you select the emoji of your choice to sprinkle gently down the screen on your shop.

Perfect for adding a festive or personalized touch that delights customers and makes your site stand out. Whether it’s snowflakes, stars, or seasonal emojis, sprinkles are here to make your shop more playful and engaging!

We’re excited to announce our new integration with Google Shopping!

This feature automatically verifies and syncs your store with Google Merchant Center, allowing your products to be listed for free on Google Shopping. Effortlessly reach new customers and boost traffic to your shop – just connect and watch your products appear in relevant Google search results!

Plus, once connected, you’ll have the ability to run paid ads on Google to further promote your products. These ads, which you manage directly in Google Merchant Center, offer even more opportunities to reach potential customers.