Update: Improve Templates Control and Customizations

We've rolled out another large set of template changes and improvements across all Big Cartel templates. Every template—Cosmos, Ranger, Netizen, and beyond—now gives you more control over how your shop looks, works, and connects with buyers.

Design Details That Help You Sell

Homepage Heroes That Convert

Your homepage visuals just got smarter. Make every hero image and slideshow clickable to guide visitors exactly where you want them — featured products, new categories, or even link outside your Big Cartel shop to an external project. Just use simple relative paths (like /products) or full URLs to create instant pathways to purchase and exploration. Plus, choose between slide or fade effects for your slideshows to match your brand's vibe — because sometimes a subtle fade says more than a dramatic slide.

What's new:

Add links to hero images and slideshow slides (to shop pages or any URL)

Choose slideshow transitions: slide or fade

Product Grids That Sell Better

Your product grid is where browsing turns into buying, and now you have complete control over what shoppers see first. When you're selling products with multiple price points, you can choose exactly how those prices appear — show the full range to highlight value (”$10.00 - $20.00”), lead with your entry point to reduce sticker shock (”$10.00”), or showcase your premium variant pricing (”$20.00”).

You can also polish the look of your shop with whole-dollar price rounding, turning “$100.00” or “$99.99” into a clean, editorial “$100.” And to signal variety right away, turn on variant counts so shoppers know how many options each product offers—whether that’s “3 styles” or “7 colors,” with labels you can fully customize in our recently added “Text and Translations” feature.

Together, these details transform your product grid from a simple catalog into a strategic selling tool that guides shoppers exactly where you want them to go.

What’s new:

Flexible multi-variant price display: range, lowest, or highest

Whole-dollar price rounding for a cleaner look

Display variant counts

See below how the same product feels different with combinations of the new settings — subtle shifts that shape how shoppers perceive your prices and your brand. In this example, this postcard has multiple variants with pricing ranging from $2.00 to $15.00. You have options to control whether you show a price range, the lowest/highest price, and whether the prices are rounded or not.

Additionally, we now give you options to show whether your products have multiple variants/options which can encourage your shoppers to click-through to explore more:

Navigation Your Way

Take full control of your shop’s navigation: decide what appears in your header, footer, or nowhere at all. Perfect for keeping secondary pages—like newsletter sign-ups or care instructions—accessible without clutter. You can also match navigation text styling to your brand’s voice with quick casing options.

What's new:

Choose which page types appear in header vs. footer (all pages, custom pages only, contact, or none)

Control how many custom pages to display when shown

Style your nav text with casing options: UPPERCASE, lowercase, or default

Connect With Buyers Your Way

Your community is spread across the internet and we’ve added some small but important things that can help you make your Big Cartel shop a bigger part of where your audiences live.

Expanded social network support

Reach your audience wherever they are. We’ve added Reddit, Signal, Telegram, and Discord to your social link options, automatically placed in your shop’s footer.

Communication on your terms

Not every seller wants to juggle a contact form sending emails to your inbox. If you're already managing conversations through Instagram DMs, email, or some other app, you can now turn off your shop's contact form entirely and replace it with a custom message pointing buyers to how you want to connect. Want to remove the contact page completely? Just turn off the contact form and use the new navigation controls to remove it from your header and footer — your shop, your rules.

You can optionally take it further by using custom HTML in your contact page announcement setting to embed images, styled text, or anything else that makes your contact page uniquely yours — from a simple redirect message to a full visual experience.

What’s new:

Turn off the shop’s default contact form

Add custom text, links, or HTML to your contact page announcement

Remove the contact page entirely from navigation

Quick reminder: If you haven't tried Chatway yet, it's still one of the easiest ways to stay connected with shoppers — managing conversations from your website, Instagram, WhatsApp, and Facebook Messenger all in one app on your phone. It’s an app integration with a generous free plan for all Big Cartel shops on a paid plan.

Ready to customize?

Head to Shop Designer and update to the latest template version. All these features are waiting for you.