Big Cartel Latest Updates

Abandoned Cart Recovery

Diamond only

Did you know that over 65% of shoppers that start a checkout end up abandoning their process and never complete it? Abandoned Cart Recovery emails are an industry best practice that have shown to recover 3-14% of these carts.

Abandoned cart recovery is a new Big Cartel feature that enables an important way to boost your sales: it’s a series of automated messages sent to customers who have added items to their cart, partially completed checkout, but haven't completed their purchase. These emails serve as friendly reminders that encourage your customers to return and complete payment — ultimately helping to recover abandoned carts and checkouts.

On our Diamond plan already? You can turn this feature on with a simple checkbox in your shop preferences.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Redesigned shop email templates

All plans

Talk about a glow up! We’ve redesigned all of the email templates used for our seller's shops — including order receipts and shipping notifications. These new designs are clean, modern, friendlier on mobile devices, and provides more information to your customers about their orders. All shops immediately benefit from this with no opt-in or change required.

Improvements to shipping tracking

All plans

We've improved the order shipment process for manually added shipping details, including notifications to customers with tracking information. This update especially benefits our international sellers. Improvements include:

  • Added 18 new carriers

  • Based on your shop’s account country, we recommend certain carriers as "top" carriers which will more commonly match what they are looking for. Previously we were always recommending USPS, UPS and Fedex only.

  • Optimized the workflow to make it faster and less error-prone

Express Checkout for Stripe

All plans

We’ve added express checkout for shops using Stripe as their payment processor. Express checkout allows your customers to quickly complete their purchase by skipping billing and shipping information, leading to higher conversion rates and increased sales. Express checkout works with Apple Pay, Google Pay, and Stripe Link.

Learn more

Automate your shop with Zapier

Paid plans only

We’ve supported Zapier for years, but have now updated it with 6 new triggers and, for the first time, over 20 actions that are invaluable for automating your shops. It’s immediately available for all sellers on a paid plan.

More product images for Diamond sellers

Diamond only

Sellers on Big Cartels’s Diamond plan now have ability to add up to 25 images for each product! Eligible shops that are on our latest templates automatically have the feature enabled. If you’re on an old template, head over to Shop Designer and update your template version.

If you’re using a print-on-demand app with Big Cartel like Printful, we’ll now import up to 25 images per product instead of limiting it to 5.

TikTok Pixel and Pinterest Tag support

Paid plans only

Following last week’s release, which introduced Facebook Pixel and enhanced Google Analytics 4 (GA4), we’ve now added TikTok Pixel and Pinterest Tag support for paid plans. These apps enable shoppable ads and posts on both platforms for you to drive traffic and boost your sales.

Custom template code limit increased by 50%

Paid plans only

For sellers using custom template code, we’ve increased the maximum length of custom CSS and template customization code by 50%! This allows our sellers to make more powerful and complex template changes that often require more code.