All shops now have the most up-to-date and best code to support search engine optimization (SEO) using the JSON-LD standard. This ensures that Google and other search engines index and showcase your shops the best way possible which can boost your traffic by helping your rank higher in search and drive more clickthrough. Curious to learn more? Read more on Google's site.

Every shop automatically benefits from this, no opt-in required.

In the Shop Designer, we've made it clearer when a new version of your shop's template is available for upgrade. The button caption now reads "Upgrade to x.y" where x.y is the latest version number of the template. Prior to this, the button would always say "Reset".

We’ve spent the last several months completely redesigning our checkout experience to improve conversion. Benefits include:

• Expanded payment methods, including popular “buy now, pay later” options

• Fewer clicks to get from cart to completed checkout

• Custom domains supported throughout checkout

• Autofill customer payment info when possible

• Discount field earlier in checkout

• View order summary and total earlier in checkout

In addition to a better designed checkout experience, we now support more payment options including Buy Now, Pay Later options through Stripe such as Affirm, ClearPay and Afterpay.

This new checkout is available to all shops. There’s nothing you need to do on your side, except make sure that your store is connected to Stripe if you’d like to access Afterpay or other specific payment options. Read more here.