The 2024 Holiday Selling Tool Kit is here — we've pulled together the best tips and resources so you can make the most of the biggest shopping time of the year!

What’s in the toolkit?

• A rundown of new and existing features you can use to boost sales, improve your customer service, and streamline your shop management 

• Holiday calendar with key shopping dates and shipping deadlines

• Webinar to get your shop holiday-ready

• Downloadable hero banner templates for your shop

Plus so much more — here’s to your best season yet!

We’re making it easier for your customers to save with automatic discounts! Now, when you create a discount, you’ll see an option to make it automatic—meaning it will apply directly at checkout without the buyer needing to remember to add a code!

Here’s how it works: our system will automatically check for any active automatic discounts and apply the best one for your customer at checkout. This ensures they always get the highest-value discount available, with no extra steps. You can customize your discounting strategy with a mix of automatic and manual codes, and your customers can still swap out an automatically applied code for a better manual code if they prefer.

On our Diamond plan already? You can create new automatic discounts or convert existing discount codes to automatic by editing them in the discounts section of your shop admin.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Bring a little extra fun to your shop with our newest FREE shop enhancement, Shop Sprinkles! This setting in the shop designer lets you select the emoji of your choice to sprinkle gently down the screen on your shop.

Perfect for adding a festive or personalized touch that delights customers and makes your site stand out. Whether it’s snowflakes, stars, or seasonal emojis, sprinkles are here to make your shop more playful and engaging!

We added a new App Center to showcase all of our apps and integrations available to Big Cartel sellers. Each app includes a dedicated page that helps walk through setup and key features. Many apps now offer simple one-click installations, making it easier than ever to get started!

We’ve also added new apps for DropInBlog, Chatway, Common Ninja for our sellers on paid plans.

We released a new enhanced product table view for all sellers. This table view gives you the ability to sort, filter, and directly edit product details without having to navigate to each individual product.

Did you know that over 65% of shoppers that start a checkout end up abandoning their process and never complete it? Abandoned Cart Recovery emails are an industry best practice that have shown to recover 3-14% of these carts.

Abandoned cart recovery is a new Big Cartel feature that enables an important way to boost your sales: it’s a series of automated messages sent to customers who have added items to their cart, partially completed checkout, but haven't completed their purchase. These emails serve as friendly reminders that encourage your customers to return and complete payment — ultimately helping to recover abandoned carts and checkouts.

On our Diamond plan already? You can turn this feature on with a simple checkbox in your shop preferences.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Talk about a glow up! We’ve redesigned all of the email templates used for our seller's shops — including order receipts and shipping notifications. These new designs are clean, modern, friendlier on mobile devices, and provides more information to your customers about their orders. All shops immediately benefit from this with no opt-in or change required.

We've improved the order shipment process for manually added shipping details, including notifications to customers with tracking information. This update especially benefits our international sellers. Improvements include:

• Added 18 new carriers

• Based on your shop’s account country, we recommend certain carriers as "top" carriers which will more commonly match what they are looking for. Previously we were always recommending USPS, UPS and Fedex only.

• Optimized the workflow to make it faster and less error-prone

We’ve added express checkout for shops using Stripe as their payment processor. Express checkout allows your customers to quickly complete their purchase by skipping billing and shipping information, leading to higher conversion rates and increased sales. Express checkout works with Apple Pay, Google Pay, and Stripe Link.