Big Cartel Latest Updates

Abandoned Cart Recovery

Diamond only

Did you know that over 65% of shoppers that start a checkout end up abandoning their process and never complete it? Abandoned Cart Recovery emails are an industry best practice that have shown to recover 3-14% of these carts.

Abandoned cart recovery is a new Big Cartel feature that enables an important way to boost your sales: it’s a series of automated messages sent to customers who have added items to their cart, partially completed checkout, but haven't completed their purchase. These emails serve as friendly reminders that encourage your customers to return and complete payment — ultimately helping to recover abandoned carts and checkouts.

On our Diamond plan already? You can turn this feature on with a simple checkbox in your shop preferences.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Automate your shop with Zapier

Paid plans only

We’ve supported Zapier for years, but have now updated it with 6 new triggers and, for the first time, over 20 actions that are invaluable for automating your shops. It’s immediately available for all sellers on a paid plan.

More product images for Diamond sellers

Diamond only

Sellers on Big Cartels’s Diamond plan now have ability to add up to 25 images for each product! Eligible shops that are on our latest templates automatically have the feature enabled. If you’re on an old template, head over to Shop Designer and update your template version.

If you’re using a print-on-demand app with Big Cartel like Printful, we’ll now import up to 25 images per product instead of limiting it to 5.

TikTok Pixel and Pinterest Tag support

Paid plans only

Following last week’s release, which introduced Facebook Pixel and enhanced Google Analytics 4 (GA4), we’ve now added TikTok Pixel and Pinterest Tag support for paid plans. These apps enable shoppable ads and posts on both platforms for you to drive traffic and boost your sales.

Custom template code limit increased by 50%

Paid plans only

For sellers using custom template code, we’ve increased the maximum length of custom CSS and template customization code by 50%! This allows our sellers to make more powerful and complex template changes that often require more code.

Facebook Pixel and Improved GA4

Paid plans only

We added support for Facebook Pixel for all paid plans. Facebook Pixel is a powerful analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. By integrating Facebook Pixel into your Big Cartel shop, you can track conversions, optimize ads based on collected data, and build targeted audiences for future campaigns. This means you can reach people who are more likely to be interested in your products, maximizing your advertising budget and ultimately increasing sales.

This is a no code app — all you need to do is setup your Facebook Pixel ID and all the complex code is automatically added throughout your shop.

We’ve also enhanced our Google Analytics (GA4) app that improves reporting with item level cart details. Sellers on our Diamond plan get even more events such as add_to_cart, begin_checkout and more. These new events drive an even more in-depth reports in GA4 that can help you understand your customers and optimize your shop.

Not yet using our analytics apps? Explore them all in the App Center.