Big Cartel Latest Updates

Improvement: Single-use discount codes

Paid plans only

You asked, we listened! Now you can restrict your discount codes to one use per customer (based on email address). We’ve also included a detector for people trying to use the “+” trick to reduce abuse.

This will come in super handy for creating new subscriber discounts or flash sales and works for all coupon types!

Create one now!

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New: Reach more customers with Google Shopping

Paid plans only

We’re excited to announce our new integration with Google Shopping!

This feature automatically verifies and syncs your store with Google Merchant Center, allowing your products to be listed for free on Google Shopping. Effortlessly reach new customers and boost traffic to your shop – just connect and watch your products appear in relevant Google search results!

Three phone illustrations show screens representing the new Google Shopping experience, including results for a jacket, shoes, sunglasses and backpacks.

Plus, once connected, you’ll have the ability to run paid ads on Google to further promote your products. These ads, which you manage directly in Google Merchant Center, offer even more opportunities to reach potential customers.

Learn more

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Introducing Tap-to-Pay & improvements to in-person checkout

Paid plans only

Introducing Tap to Pay for Big Cartel’s iPhone and Android apps! Sellers on paid plans can use our mobile apps to accept payments more easily without relying solely on cash or needing an external card reader.

We’ve also made improvements to the in-person checkout experience that makes it easier to:

  • see which products were added to the cart

  • add multiple quantities of a variant to the cart when selecting

  • add a customer’s email address for receipts

Learn more

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Shipping Labels now available for Canada

Paid plans only

For paid sellers that ship from Canada, you can now create and print shipping labels directly from your Big Cartel admin. The best part? Save up to 90% in shipping costs!

Learn more

Automate your shop with Zapier

Paid plans only

We’ve supported Zapier for years, but have now updated it with 6 new triggers and, for the first time, over 20 actions that are invaluable for automating your shops. It’s immediately available for all sellers on a paid plan.

Learn more

TikTok Pixel and Pinterest Tag support

Paid plans only

Following last week’s release, which introduced Facebook Pixel and enhanced Google Analytics 4 (GA4), we’ve now added TikTok Pixel and Pinterest Tag support for paid plans. These apps enable shoppable ads and posts on both platforms for you to drive traffic and boost your sales.

Custom template code limit increased by 50%

Paid plans only

For sellers using custom template code, we’ve increased the maximum length of custom CSS and template customization code by 50%! This allows our sellers to make more powerful and complex template changes that often require more code.

Facebook Pixel and Improved GA4

Paid plans only

We added support for Facebook Pixel for all paid plans. Facebook Pixel is a powerful analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. By integrating Facebook Pixel into your Big Cartel shop, you can track conversions, optimize ads based on collected data, and build targeted audiences for future campaigns. This means you can reach people who are more likely to be interested in your products, maximizing your advertising budget and ultimately increasing sales.

This is a no code app — all you need to do is setup your Facebook Pixel ID and all the complex code is automatically added throughout your shop.

We’ve also enhanced our Google Analytics (GA4) app that improves reporting with item level cart details. Sellers on our Diamond plan get even more events such as add_to_cart, begin_checkout and more. These new events drive an even more in-depth reports in GA4 that can help you understand your customers and optimize your shop.

Not yet using our analytics apps? Explore them all in the App Center.