We added support for Facebook Pixel for all paid plans. Facebook Pixel is a powerful analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. By integrating Facebook Pixel into your Big Cartel shop, you can track conversions, optimize ads based on collected data, and build targeted audiences for future campaigns. This means you can reach people who are more likely to be interested in your products, maximizing your advertising budget and ultimately increasing sales.

This is a no code app — all you need to do is setup your Facebook Pixel ID and all the complex code is automatically added throughout your shop.

We’ve also enhanced our Google Analytics (GA4) app that improves reporting with item level cart details. Sellers on our Diamond plan get even more events such as add_to_cart, begin_checkout and more. These new events drive an even more in-depth reports in GA4 that can help you understand your customers and optimize your shop.

Not yet using our analytics apps? Explore them all in the App Center.