Turn your product launches into events! Schedule exact dates and times for your products to go live, and let Big Cartel handle the rest while you focus on building hype with your customers.

Note: This feature is available in the new admin experience. Still using the legacy admin? Click the link in the orange bar at the top of your admin to check it out now!

What's New:

• Set launch dates and times - Schedule products to automatically go Active at the perfect moment

• Bulk scheduling - Launch entire collections simultaneously with one click

• Automatic notifications - Get alerts 24 hours before and at launch time

• Flexible management - Change or remove schedules anytime without stress

Why This Matters:

• Build anticipation - Promote your drop date and let customers mark their calendars

• Launch on your terms - Go live at optimal times, even while you sleep

• Coordinate marketing - Align releases with social posts, emails, and campaigns

• Reduce stress - No more manual product flipping at the exact right moment

• Perfect for creators - Ideal for batch makers who create products in collections

How It Works:

Set a launch date and time when creating or editing any product. Your product stays Hidden or Coming Soon until the scheduled moment, then automatically switches to Active. You'll get notified before and after launch to keep you in the loop.

Pro tip: Scheduled Drops works beautifully with Product Passwords (also in the same section!) to create VIP early access. Schedule your main launch, then give email subscribers or Patreon supporters early access with a password. It's the perfect combo for building community and creating FOMO around your releases.

Available Now for Diamond Members: This premium feature is exclusively available on the Diamond plan, giving you the professional tools you need to run strategic releases and turn launches into events.

Not on Diamond yet? Now's the perfect time to upgrade and take control of your product launches.

Ready to get started? Check out our help article: Schedule Product Drops

Questions? Our support team is here to help!

We’re making it easier for your customers to save with automatic discounts! Now, when you create a discount, you’ll see an option to make it automatic—meaning it will apply directly at checkout without the buyer needing to remember to add a code!

Here’s how it works: our system will automatically check for any active automatic discounts and apply the best one for your customer at checkout. This ensures they always get the highest-value discount available, with no extra steps. You can customize your discounting strategy with a mix of automatic and manual codes, and your customers can still swap out an automatically applied code for a better manual code if they prefer.

On our Diamond plan already? You can create new automatic discounts or convert existing discount codes to automatic by editing them in the discounts section of your shop admin.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Did you know that over 65% of shoppers that start a checkout end up abandoning their process and never complete it? Abandoned Cart Recovery emails are an industry best practice that have shown to recover 3-14% of these carts.

Abandoned cart recovery is a new Big Cartel feature that enables an important way to boost your sales: it’s a series of automated messages sent to customers who have added items to their cart, partially completed checkout, but haven't completed their purchase. These emails serve as friendly reminders that encourage your customers to return and complete payment — ultimately helping to recover abandoned carts and checkouts.

On our Diamond plan already? You can turn this feature on with a simple checkbox in your shop preferences.

Not yet on Diamond? If you want to get access to this new feature to boost your sales, as well as all the other Diamond exclusive features, upgrade now!

Sellers on Big Cartels’s Diamond plan now have ability to add up to 25 images for each product! Eligible shops that are on our latest templates automatically have the feature enabled. If you’re on an old template, head over to Shop Designer and update your template version.

If you’re using a print-on-demand app with Big Cartel like Printful, we’ll now import up to 25 images per product instead of limiting it to 5.