Turn your product launches into events! Schedule exact dates and times for your products to go live, and let Big Cartel handle the rest while you focus on building hype with your customers.

Note: This feature is available in the new admin experience. Still using the legacy admin? Click the link in the orange bar at the top of your admin to check it out now!

What's New:

• Set launch dates and times - Schedule products to automatically go Active at the perfect moment

• Bulk scheduling - Launch entire collections simultaneously with one click

• Automatic notifications - Get alerts 24 hours before and at launch time

• Flexible management - Change or remove schedules anytime without stress

Why This Matters:

• Build anticipation - Promote your drop date and let customers mark their calendars

• Launch on your terms - Go live at optimal times, even while you sleep

• Coordinate marketing - Align releases with social posts, emails, and campaigns

• Reduce stress - No more manual product flipping at the exact right moment

• Perfect for creators - Ideal for batch makers who create products in collections

How It Works:

Set a launch date and time when creating or editing any product. Your product stays Hidden or Coming Soon until the scheduled moment, then automatically switches to Active. You'll get notified before and after launch to keep you in the loop.

Pro tip: Scheduled Drops works beautifully with Product Passwords (also in the same section!) to create VIP early access. Schedule your main launch, then give email subscribers or Patreon supporters early access with a password. It's the perfect combo for building community and creating FOMO around your releases.

Available Now for Diamond Members: This premium feature is exclusively available on the Diamond plan, giving you the professional tools you need to run strategic releases and turn launches into events.

Not on Diamond yet? Now's the perfect time to upgrade and take control of your product launches.

Ready to get started? Check out our help article: Schedule Product Drops

Questions? Our support team is here to help!

We've rolled out another large set of template changes and improvements across all Big Cartel templates. Every template—Cosmos, Ranger, Netizen, and beyond—now gives you more control over how your shop looks, works, and connects with buyers.

Design Details That Help You Sell

Homepage Heroes That Convert

Your homepage visuals just got smarter. Make every hero image and slideshow clickable to guide visitors exactly where you want them — featured products, new categories, or even link outside your Big Cartel shop to an external project. Just use simple relative paths (like /products) or full URLs to create instant pathways to purchase and exploration. Plus, choose between slide or fade effects for your slideshows to match your brand's vibe — because sometimes a subtle fade says more than a dramatic slide.

What's new:

• Add links to hero images and slideshow slides (to shop pages or any URL)

• Choose slideshow transitions: slide or fade

Product Grids That Sell Better

Your product grid is where browsing turns into buying, and now you have complete control over what shoppers see first. When you're selling products with multiple price points, you can choose exactly how those prices appear — show the full range to highlight value (”$10.00 - $20.00”), lead with your entry point to reduce sticker shock (”$10.00”), or showcase your premium variant pricing (”$20.00”).

You can also polish the look of your shop with whole-dollar price rounding, turning “$100.00” or “$99.99” into a clean, editorial “$100.” And to signal variety right away, turn on variant counts so shoppers know how many options each product offers—whether that’s “3 styles” or “7 colors,” with labels you can fully customize in our recently added “Text and Translations” feature.

Together, these details transform your product grid from a simple catalog into a strategic selling tool that guides shoppers exactly where you want them to go.

What’s new:

• Flexible multi-variant price display: range, lowest, or highest

• Whole-dollar price rounding for a cleaner look

• Display variant counts

See below how the same product feels different with combinations of the new settings — subtle shifts that shape how shoppers perceive your prices and your brand. In this example, this postcard has multiple variants with pricing ranging from $2.00 to $15.00. You have options to control whether you show a price range, the lowest/highest price, and whether the prices are rounded or not.

Additionally, we now give you options to show whether your products have multiple variants/options which can encourage your shoppers to click-through to explore more:

Navigation Your Way

Take full control of your shop’s navigation: decide what appears in your header, footer, or nowhere at all. Perfect for keeping secondary pages—like newsletter sign-ups or care instructions—accessible without clutter. You can also match navigation text styling to your brand’s voice with quick casing options.

What's new:

• Choose which page types appear in header vs. footer (all pages, custom pages only, contact, or none)

• Control how many custom pages to display when shown

• Style your nav text with casing options: UPPERCASE, lowercase, or default

Connect With Buyers Your Way

Your community is spread across the internet and we’ve added some small but important things that can help you make your Big Cartel shop a bigger part of where your audiences live.

Expanded social network support

Reach your audience wherever they are. We’ve added Reddit, Signal, Telegram, and Discord to your social link options, automatically placed in your shop’s footer.

Communication on your terms

Not every seller wants to juggle a contact form sending emails to your inbox. If you're already managing conversations through Instagram DMs, email, or some other app, you can now turn off your shop's contact form entirely and replace it with a custom message pointing buyers to how you want to connect. Want to remove the contact page completely? Just turn off the contact form and use the new navigation controls to remove it from your header and footer — your shop, your rules.

You can optionally take it further by using custom HTML in your contact page announcement setting to embed images, styled text, or anything else that makes your contact page uniquely yours — from a simple redirect message to a full visual experience.

What’s new:

• Turn off the shop’s default contact form

• Add custom text, links, or HTML to your contact page announcement

• Remove the contact page entirely from navigation

Quick reminder: If you haven't tried Chatway yet, it's still one of the easiest ways to stay connected with shoppers — managing conversations from your website, Instagram, WhatsApp, and Facebook Messenger all in one app on your phone. It’s an app integration with a generous free plan for all Big Cartel shops on a paid plan.

Ready to customize?

Head to Shop Designer and update to the latest template version. All these features are waiting for you.

Add a personal touch to your shop with our new Featured Text setting! Now you can easily add custom messages, announcements, or promotional text right on your homepage — perfect for welcoming visitors, highlighting sales, or sharing important updates.

What you can do with Featured Text:

• Add a warm welcome message for your shoppers

• Include links to specific categories or products using HTML

• Easy positioning above or within your featured items section

• Sellers on paid plans have even more control with our custom CSS feature with which you can create more complex styling and content

Ready to try it? Head to your shop designer, go to Settings → Homepage Settings, and look for the new Featured Message setting. This feature is available in all our latest themes for both free and paid shops. If you're using an older theme, simply upgrade to any of our latest themes to access this feature.

Big news! We’ve upgraded Big Cartel shop templates to help you reach global audiences, showcase products clearly, and simplify store management.

Multilingual shop support

Automatically translate your shop into 20 languages, or manually adjust translations to perfectly match your brand. Easily expand your reach and connect with customers worldwide.

Improved currency display

Clearly show prices with currency symbols, currency codes, or no indicator at all—ideal for any international audience.

Enhanced announcement and cart page messaging

Announcement banners and custom cart page text are now available across all themes. Easily format your announcements with HTML support to include links, bold text, and more. Clearly communicate important updates and guide your customers seamlessly through checkout.

Homepage featured videos

Highlight your products, your story, or your creative process directly on your homepage. Now available in our most popular themes including Cosmos, Roadie, Luna, Ranger and Rodie.

Other changes:

• Paid-plan users can now easily hide the Big Cartel footer credit—no custom CSS required. Not on a paid plan yet? Upgrade now to access this and other helpful features.

• Cosmos and Trace have more customizable header logo sizes

• Neat and Lunch Break offers more options and control over the menu navigation

Ready to explore these updates? Make sure you’re using the latest version of your template—head to the Shop designer and dive in!

We just made your shop’s checkout more welcoming for your global customers. Your shop's checkout experience now automatically is translated in 20 languages based on your shopper’s browser settings—no extra work from you!

Why this matters

A localized checkout helps non-English speakers feel right at home, boosting trust and making it easier for them to complete their purchase. That means:

• Better shopping experience at the most important step: checkout

• Increased conversions for international customers

• More trust and clarity with native language support

What’s supported

The checkout now supports 20 languages, including:

• Japanese, Korean, Chinese (Traditional & Simplified)

• French (and French Canadian), Spanish (and Mexican Spanish)

• German, Italian, Dutch, Polish, Portuguese (and Brazilian Portuguese)

• Romanian, Swedish, Turkish, Indonesian, and more

Other important details

• Your shop’s content is still shown in English, but we’ll have more exciting updates to share soon about that 🤫!

• Your product prices are always presented, and billed, in your shop’s configured currency (e.g. USD).

What’s next

No action needed—you’re all set. Your shop got an instant upgrade!

We've expanded what's possible with your discount codes! Now you can use international characters, emojis, underscores, hyphens, and even create super-short single-character codes. This gives you more creative ways to market special offers to your customers and support customers in your local language.

What this means for you:

• More marketing options - Create memorable codes like "SUMMER☀️" or "FLASH⚡" that stand out in emails and social posts

• International support - Use characters from any language to better connect with your global audience

• Shorter codes - Single-character codes, including emojis, for distinctive and creative promotions

Already using discounts? Head to your discounts area in shop admin to try creating new codes with these expanded options.

Want to start using custom discount codes? This feature is available on our any of our paid plans. Upgrade today to start using discounts and offer special promos to your customers!

We've supercharged the Big Cartel platform with major server improvements that make your shop faster and more reliable than ever before. Our average server response times are now 50-65% faster, and those frustrating slowdowns during busy periods? We've cut them by up to 90%—so your shop stays responsive even during high-traffic moments like product drops or holiday rushes.

What this means for you:

• Your shop pages now load up to 10% faster

• Checkouts feel noticeably snappier for your buyers

• Everything runs more reliably when it matters most

• Better performance during busy selling periods

Whether you're handling a sudden rush of customers or just want a smoother everyday experience for your buyers, your Big Cartel shop is now built to perform when it counts—with no action required on your part. This upgrade is live for all Big Cartel shops across all plans!

We've just rolled out updates to all Big Cartel templates with new features that give you more control over your shop, plus a completely redesigned settings interface that makes customizing your shop easier than ever!

What's new across all themes:

• Hide coming soon product prices - Perfect for product drops and launches where you want to build anticipation without revealing pricing until release day

Navigation and header improvements (in select themes):

• Dropdown navigation options (Cosmos, Foundry, Ranger) - Creating a cleaner header when you have multiple pages

• Page display controls (Cosmos, Sunscreen) - Choose which pages appear in your shop navigation

Cosmos theme highlights: Our most popular template received upgrades with new shop header navigation “dropdown” option that now showcases your product categories prominently, helping buyers browse your shop more easily.

If you prefer to keep using the previous “inline” style, it’s still available, and you can also control which links are shown alongside the Products line: custom pages only, contact only or both.

Redesigned Shop Designer interface: Our shop customization tools have been reorganized into logical categories, making it much easier to find and adjust your template settings.

Ready to explore these new features? Simply visit your Shop Designer and ensure you’re on the latest version of your theme. Once you’re updated, you can head to the Template Settings and you’ll see the new goodies waiting for you.

We've just rolled out a series of enhancements to all of our templates, making it even easier to create a beautiful, seamless shopping experience—without changing what makes your shop unique. These updates are designed to help you showcase your products more effectively and offer an even smoother experience for your customers.

What's new?

Buy Now, Pay Later messaging is now visible on product and cart pages, giving your customers a clearer view of their payment options. Shops that highlight this earlier in the checkout process often see a 30-50% increase in conversions and higher order values.

Homepage slideshow lets you highlight more of your products, brand, or promotions—right from the start.

We've also refined individual themes with layout improvements, better mobile experiences, and new customization options to give your shop an extra level of polish.

If you haven't customized your template code, your shop will automatically be upgraded over the coming week—no action needed!

For those with custom template code, updates won’t be applied automatically, but you can find more details on how to update here or head to your shop designer and start the upgrade process manually.