For many of our sellers, how AI uses your content is one of the most important concerns you have. We listened, we hear you, and we created AI Shield—a simple way to control whether tech companies can access your shop to train their AI models. We want to respect your choices and give you the tools to make informed decisions about your content.

This feature is now available for both free and paid plans.

What it does: When enabled, AI Shield blocks AI training crawlers (like GPTBot, ClaudeBot, and Google-Extended) from collecting your content to train future AI models.

What it doesn't affect:

• Your SEO and search rankings remain unchanged

• Your products still appear in Google, Bing, and other search engines

• AI-powered search tools (like Google, Bing, ChatGPT Search) can still index and surface your shop to potential customers

• Social media link previews continue working normally

Why this matters: Some sellers want to contribute their content to help train AI models. Others prefer to opt out of AI training. Now you can choose what works for you.

How to use it: In the new Big Cartel admin, go to Shop Settings and toggle AI Shield on or off based on your preference (note: this feature is only available in the new shop admin):

Want to learn more about AI Shield? Read our help article.