We've supercharged the Big Cartel platform with major server improvements that make your shop faster and more reliable than ever before. Our average server response times are now 50-65% faster, and those frustrating slowdowns during busy periods? We've cut them by up to 90%—so your shop stays responsive even during high-traffic moments like product drops or holiday rushes.

What this means for you:

• Your shop pages now load up to 10% faster

• Checkouts feel noticeably snappier for your buyers

• Everything runs more reliably when it matters most

• Better performance during busy selling periods

Whether you're handling a sudden rush of customers or just want a smoother everyday experience for your buyers, your Big Cartel shop is now built to perform when it counts—with no action required on your part. This upgrade is live for all Big Cartel shops across all plans!